Was this commercial screaming racism? Or was it blown completely out of proportion?

By: Taren Vaughan

Performing in front of sold out crowds and making cameo appearances in movies and TV shows, music artists are always down to showcase their talents in various arenas. Singer Mary J. Blige has done all these things and more as she has continued to be a dominating force in the industry. But now “The Queen of Hip-Hop Soul” is under fire for her appearance in one of Burger King’s latest commercials for their new Crispy Chicken Snack Wrap. And needless to say, some people were highly upset while others well…found their anger to be quite ridiculous.

“I’m a Black woman and I by no means was offended by this commercial. All she was doing was singing about a product that just so happened to be chicken. I don’t see what the fuss is about. If she was up there singing about shackles and chains, maybe my thoughts would be totally different.”

Alicia C.
Age: 23
Silver Springs, MD

“Come on are people really serious right now? Where is the racism in this commercial? The real problem with this commercial was the singing. I love Mary J. Blige just like the next fan, but that was what I found bad about the whole thing, not the fact that it was being so “disrespectful” to Black people because it obviously was not.”

Jennifer M.
Age: 33
Salem, OR

“So tell me, how is this any different from the Black actors and actresses that we see rapping on the McDonald’s commercials? Was that the product of a racist’s mind? I didn’t see people getting all outraged about that and those commercials have continued to air. If a white, Hispanic or a person of any other race was singing about chicken, I guess it would be okay then. The race card can not be pulled in every situation and this is one where it doesn’t need to be.”

Latisha E.
Age: 25
Yonkers, NY

“I may be reaching a little bit here but I think the commercial was very distasteful due to the fact that she was singing about chicken. It is a known fact that chicken is coined as “black food”, right along with watermelon so to see Mary J. Blige participate in something like this is feeding into the negative stereotype that is placed on us already. And God knows, we don’t need anyone else doing that.”

Ashlee T.
Age: 27
Boston, MA

The commercial was quickly snatched off the air after the heavy criticism that it received. And was followed by a statement from the singer, assuring fans and critics that what they saw was not “MJB” certified:

“I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence. Unfortunately, that’s not what was happening in that clip.”

“I understand my fans being upset by what they saw. But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw go out.”

Was it really that serious?

Take a look for yourself:

Is the anger justified?

Advertisements